HOLISTIC BEAUTY IN DOWNTOWN MIAMI

El Hilo is the brainchild of Leslie Da Silva, a New York native that brought her passion for natural medicine and beauty to the heart of Miami. Together, we crafted the studio's look and feel, web presence, and Instagram feed. 

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HOW WE HELPED

 

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BRANDING + GRAPHIC DESIGN

El Hilo - which means thread in Spanish - references what makes the studio unique: their specialty in facial threading. Keeping this in mind, the logo was designed to have an airy, threadlike flow, and the icon was hand painted using Sumi ink.

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WEB DESIGN

Designed on the Squarespace platform, we wanted El Hilo's site to be minimalistic, easy to use, and responsive across all devices. We integrated Acuity Scheduling to give Leslie a simple yet powerful tool to manage studio appointments.

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INSTAGRAM CONTENT

Designed with El Hilo's young professional clientele in mind, we developed content to help grow and engage Leslie's followers on Instagram, combining both visual and informational posts that express the brand's unique take on personal care.

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